Author Archives: Matt Penov

Meet the Press

media training

Dealing With the Media

So you have to do a media interview and you sense the crowd may be hostile.

Understanding that you may be asked some tough, pointed questions has you a bit on edge.

Certainly you’d like to control the situation and get out of there with your hide still intact while at the same time appearing genuine and open with the press.

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Effective PowerPoint Tips


Using PowerPoint Effectively

Who hasn’t attended a meeting or presentation where the speaker overused their PowerPoint Presentation and created a slow death for their audience?

You know; the one that had 125 slides and went through them in 20 minutes. Or the presenter that had to read each slide because the font was too small.

Believe it or not, power points do have a set of best practices that if followed will position you as a PowerPoint expert. You’ll begin using your PowerPoint to add value to your presentation rather than being the presentation.

Here are some common PowerPoint mistakes and how to avoid them:

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Exceptional Presenters are Great Storytellers

effective presenters

Effective Presenters Always Tell a Story

Effective presenters all have one thing in common. They are excellent storytellers!  Connecting with your audience on an emotional level can be accomplished by the art of storytelling, which makes it easier to pull them in and keep them engaged.

The question I am asked most often by participants in our Effective Presentation Skills workshop is, “How do I engage an audience?” If you’ve ever felt the need to grab an audience and move them to take action, nothing will get their attention like a well-told story.  To become a truly effective presenter, you need to master the art of storytelling.

In classrooms, boardrooms and at the feet of parents around the world, stories are used to sell ideas, educate and communicate ideas more effectively. So, how do you become a great storyteller? How do you take an ordinary idea or concept and bring it to life with a story that moves people to take action? The following ideas will help you to become an effective and exceptional presenter though the art of storytelling.

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How To Engage Your Audience

engaging the audience

Passion Engages the Audience

Passion is the key to really being able to engage your audience!

There is no shortage of rules that relate to public speaking. Stand up straight. Speak clearly and with enough volume. Make eye contact if you want to engage the room and on and on and on. All of these areas are important to be effective as a public speaker, but they seem to miss the mark on the most important of all presentation tips.

If you really want to engage your audience, stick to the topics that you are deeply passionate about. The greatest thrill for an audience is to buy in to a speaker’s enthusiasm.  If you are simply delivering a book report and don’t feel passion for the topic, you can forget about engaging your audience.

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Present To Connect

communication skills

Presentation Skills and Customer Service

Companies large and small are all coming to the same conclusion, customer service is their lifeblood. As profit margins are squeezed and customer acquisition costs continue to rise, what can business owners do to stay competitive?  Simply differentiating your product or service is becoming less and less effective – in fact, futile.  And focusing on price alone will most certainly doom your efforts.

Organizations from every industry acknowledge exceptional customer service as the differentiator, and they also recognize that communication skills are of paramount importance.  And effective presentation skills are critical not just in strengthening relationships with current customers, but perhaps more importantly in presenting your product or service and driving market share.  Just ask many failed businesses found that this out the hard way!

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