Get Creative. Reel Them In.
It might be obvious to you why your audience should be interested in what you’re saying, but it might not be obvious to them.
That means getting creative with the elements of your presentation. It means drawing your listeners in with techniques proven to engage them.
They want to see you as an expert. They want to trust your authority and learn from you. They can’t do any of those things if they aren’t listening.
Are you just flipping through a slide deck and reciting stats?
Are you running off-topic, abandoning the core message they need from you?
Are you giving them a chance to get involved by asking questions and letting them ask questions of you?